Becoming a master franchisee

A win-win network

• Aims and ambitions
• Information request

Laforêt Immobilier is the leading real estate franchiser in France. Founded in 1991 by Patrick-Michel Khider and Bernard de Crémiers, it totalled more than 800 sales outlets in January 2008. As the Laforêt Immobilier concept is designed for international development, the founding co-CEOs decided to export the expertise and know-how acquired in France by means of a master franchise system.

Laforêt Immobilier now has agencies in Portugal, Luxembourg and Morocco. But it doesn't intend to stop there: the EU countries, Latin America and North Africa are its development priorities.

• Laforêt's approach to the international market
  Laforêt Immobilier has know-how that works, not matter what the country. For its international development, it has chosen the master franchise system. Backed by the Laforêt teams at head office, the master franchisee selects a franchisee to set up a pilot agency in order to adapt and test the Laforêt concept in a real-life situation. It is obvious that our future master franchisees will need a good working knowledge of the customs and mentalities of the host country.
• A well-known brand
  Laforêt Immobilier, which has a general brand recognition rate of 84%* in France, has developed a real estate brand and agency concept that combines originality and high potential and fully meets the needs of consumers both in Europe and across the globe.

The profile of the master franchisee we are looking for

You have:

• You have achieved a significant level of performance in terms of turnover and profitability;
• Your have a highly-skilled, representative, dedicated team;
• You have successfully developed your activity by broadening your fields of competence and/or increasing your sales outlets.

Having successfully arrived at this stage in your business career, you have the ambition and capacities required to take up the challenge of representing a well-known brand, the Laforêt Immobilier brand, and being the manager of a network, the Laforêt Immobilier network, in the host country.

What is special about the master franchisee agreement

You will be signing a master franchisee agreement for 15 years.
You will need a capital outlay of 300,000 to 500,000 euros.
In return for payment of a front-end franchisee fee, you will benefit from the use of the Laforêt brand and know-how for the development, running and monitoring of your network.

Tried and tested know-how at your disposal :

Laforêt Immobilier will assist you throughout the development phase. You will continue to benefit from the extensive support services offered by the franchiser in terms of training, IT, marketing and communication. At head office, a team of specialists in international development will be constantly available to help you make your project a success.

Resources used

• Initial 8-week training course aimed at transferring our original franchising know-how;
• Transfer of all our operating manuals;
• Advice on franchisee selection methods, together with communication and network management tools and methods.
• 5-days assistance during opening of the first agency;
• A hotline;
• Annual meetings on the site and at the franchiser's head office;
• Training courses designed especially for franchisees;
• Advice on franchisee selection methods, together with communication and network management tools and methods.

Laforêt Immobilier, the success of a network based on human qualities

Laforêt offers you the benefits of the synergistic effects of a large-scale company which has based its success on human values, so that it can rapidly meet the expectations of its clients. Today, we are counting on you to offer the same standards of clarity, conviviality and efficiency in all the agencies in your future network outside France. You have two objectives: to become the leader in your host country and to help Laforêt Immobilier become one of the main players on the international real estate scene.

* IFOP survey conducted in January 2008 on a representative sample of the French population consisting of 1,008 people.